Media buying agent
Budget decisions, proposed with the evidence attached.
The media buying agent reads your attribution, spend, and campaign structure, and proposes where to scale, hold, or pull back. It acts only through the guarded path every campaign change in Quantiv takes, at the level of autonomy you set.
Proposal · media buying agent
awaiting review
Meta · Prospecting · Skincare US
Increase daily budget $2,400 → $3,000
First-touch and linear both put this set under blended target while last touch puts it over. The spread is prospecting credit, and the set has held CPA for 11 days.
- First touch CPA
- $67 → $71 projected
- Last touch CPA
- $88 → $92 projected
Within the $3,500/day cap · 1 of 2 daily changes used
proposal #4182 · agent · awaiting review · nothing applied
Illustrative data
Guardrails first
Every change takes the same path.
Whether a person or the agent proposes it, a campaign change is drafted, reviewed, checked against your limits, applied once, and recorded.
- 01
Proposal
The agent drafts a change and attaches the data behind it.
- 02
Review
A person approves, edits, or rejects it. Nothing is applied yet.
- 03
Guarded apply
Checked against spend caps and limits, then applied once, idempotently.
- 04
Audit log
Who proposed, who approved, what changed, and when.
Proposals
Scale, hold, or pause, with the reasoning shown.
Each proposal names the campaign, the change, and why. It shows the attribution models it relied on and where they disagree, the guardrail it was checked against, and how many changes remain in the day.
Because the attribution is yours, every recommendation can be traced back to the touchpoints behind it.
- Reasoning and supporting models attached to every proposal
- Checked against spend caps and daily change limits
- Approve, edit, or reject in one step
Proposal · media buying agent
awaiting review
Meta · Prospecting · Skincare US
Increase daily budget $2,400 → $3,000
First-touch and linear both put this set under blended target while last touch puts it over. The spread is prospecting credit, and the set has held CPA for 11 days.
- First touch CPA
- $67 → $71 projected
- Last touch CPA
- $88 → $92 projected
Within the $3,500/day cap · 1 of 2 daily changes used
proposal #4182 · agent · awaiting review · nothing applied
Illustrative data
Autonomy
You decide how much it can do.
Autonomy is set per campaign and per spend band. Most teams start with the agent as an assistant and extend its remit as confidence builds. It can be reduced at any time.
- 1
Assistant
Proposes. Every change waits for a person to approve it.
Suggests moving $600/day from a fatigued ad set to a stable one.
- 2
Copilot
Applies small changes inside limits you set. Larger ones still wait for approval.
Applies budget moves under 10% on its own and queues anything larger for review.
- 3
Autopilot
Operates within explicit guardrails per campaign and spend band, and reports what it did.
Manages daily budgets on prospecting sets up to a $3,500/day cap, with a daily summary.
Limits
What the agent can never do.
Exceed a spend cap
Caps are enforced on the apply path, not by the agent's judgement.
Skip the audit log
There is no path for a change that is not recorded.
Act outside its scope
It operates only on the campaigns and spend bands you assign.
Resist being stopped
Autonomy can be reduced or switched off immediately.
Questions
Common questions.
Why would we let an agent touch our budget?
You choose how much it can do. At the assistant level it only proposes. Every level runs through spend caps, approval rules, and a complete audit log.
Which networks does it work with?
Meta and Google, through the same connections that sync your spend and campaign structure.
Can our agency use it?
Yes. Agency operators work inside your workspace with the permissions you grant, and their approvals are recorded like anyone else's.
See it on your own numbers.
A two-week pilot runs your conversions through Quantiv alongside what you report today. The difference between the two is the business case.