Campaigns & UTM
Every link accountable to a campaign.
Attribution is only as good as the parameters on your links. Quantiv gives every campaign one home, enforces your naming conventions when links are created, and keeps a registry of every tracked URL.
Link builder
Skincare US · Prospecting · Q4
As entered
https://norvelle.com/serum?utm_source=Facebook&utm_medium=Paid Social&utm_campaign=Q4 Serum Launch
Registered
https://norvelle.com/serum?utm_source=meta&utm_medium=paid_social&utm_campaign=skincare_us_prospecting_q4
- utm_source in vocabularyFacebook → meta
- utm_medium in vocabularyPaid Social → paid_social
- Lowercase, no spacesnormalised
- Duplicate of an existing linknone found
Illustrative data
One entity
Paid, affiliate, email, and in-product, in one place.
A campaign is a campaign, whatever the channel. Paid-media fields appear only where they apply.
The join key
Campaigns connect spend from the ad networks to events in your store. Without that join, ROAS is a guess.
Any channel
Paid social, search, affiliate, email, and product-led campaigns share one structure and one report.
Synced from the networks
Meta and Google campaigns, ad sets, and spend are imported on a schedule and matched to your campaigns.
UTM governance
Conventions enforced at the moment a link is made.
Controlled vocabularies for utm_source and utm_medium, lowercase and no spaces, consistent campaign naming. The builder normalises what it can and refuses what it cannot.
Every link is checked against the registry so the same destination is not tracked twice under different names.
- Controlled source and medium vocabularies
- Automatic normalisation of case and spacing
- Duplicate detection against the link registry
Link builder
Skincare US · Prospecting · Q4
As entered
https://norvelle.com/serum?utm_source=Facebook&utm_medium=Paid Social&utm_campaign=Q4 Serum Launch
Registered
https://norvelle.com/serum?utm_source=meta&utm_medium=paid_social&utm_campaign=skincare_us_prospecting_q4
- utm_source in vocabularyFacebook → meta
- utm_medium in vocabularyPaid Social → paid_social
- Lowercase, no spacesnormalised
- Duplicate of an existing linknone found
Illustrative data
Guarded changes
Change budgets without opening Ads Manager.
Campaign changes in Quantiv follow a draft, review, apply flow. Each change is checked against spend caps, applied once, and written to the audit log.
The media buying agent uses exactly the same path. Whether a person or the agent proposes a change, the guardrails are identical.
Proposal · media buying agent
awaiting review
Meta · Prospecting · Skincare US
Increase daily budget $2,400 → $3,000
First-touch and linear both put this set under blended target while last touch puts it over. The spread is prospecting credit, and the set has held CPA for 11 days.
- First touch CPA
- $67 → $71 projected
- Last touch CPA
- $88 → $92 projected
Within the $3,500/day cap · 1 of 2 daily changes used
proposal #4182 · agent · awaiting review · nothing applied
Illustrative data
Questions
Common questions.
Can we import our existing links?
Yes. Existing links are checked against your conventions and the registry, and anything that needs attention is listed for review.
Who can apply campaign changes?
Roles decide who can propose, approve, and apply. Agency operators can work inside your workspace with exactly the permissions you grant.
See it on your own numbers.
A two-week pilot runs your conversions through Quantiv alongside what you report today. The difference between the two is the business case.