Integration · Google Ads
Google spend in. Conversions back out.
Connect your Google Ads accounts once. Quantiv imports your account structure, spend, and performance on a schedule, and sends deduplicated conversions back through Enhanced Conversions.
Into Quantiv
What syncs from Google Ads.
Account structure
Accounts, campaigns, ad groups, and ads.
Spend and performance
Daily spend and delivery metrics, joined to your own conversion events.
Campaign matching
Google campaigns linked to campaigns in Quantiv for reporting and attribution.
Out to Google
Enhanced Conversions, through the egress filter.
Conversions are sent with gclid and hashed first-party identifiers for matching. The egress filter applies to every payload, and PHI is never sent.
- Matched on gclid and hashed identifiers
- Hashed, allowlisted identifiers only
- Every delivery recorded and retried
Delivery ledger
last 4 deliveries
| Order | Destination | Matched on | Status |
|---|---|---|---|
| ord_88213 | Meta CAPI | email · fbc | delivered |
| ord_88213 | Google EC | email · gclid | delivered |
| ord_88207 | Meta CAPI | deduplicated | |
| ord_88199 | Google EC | - | retrying |
Every delivery is recorded, deduplicated against the pixel, and retried until it succeeds or is explicitly dropped.
Illustrative data
Campaign changes
Budget changes from inside Quantiv.
Budget changes are applied to Google through the same guarded path as Meta, with spend caps and a full audit log.
Proposal · media buying agent
awaiting review
Meta · Prospecting · Skincare US
Increase daily budget $2,400 → $3,000
First-touch and linear both put this set under blended target while last touch puts it over. The spread is prospecting credit, and the set has held CPA for 11 days.
- First touch CPA
- $67 → $71 projected
- Last touch CPA
- $88 → $92 projected
Within the $3,500/day cap · 1 of 2 daily changes used
proposal #4182 · agent · awaiting review · nothing applied
Illustrative data
See it on your own numbers.
A two-week pilot runs your conversions through Quantiv alongside what you report today. The difference between the two is the business case.