Integration · Meta
Meta spend in. Conversions back out.
Connect your Meta ad accounts once. Quantiv imports your account structure, spend, and performance on a schedule, and sends deduplicated server-side conversions back through the Conversions API.
Into Quantiv
What syncs from Meta.
Account structure
Ad accounts, campaigns, ad sets, and ads.
Spend and performance
Daily spend and delivery metrics, joined to your own conversion events.
Campaign matching
Meta campaigns linked to campaigns in Quantiv for reporting and attribution.
Out to Meta
Conversions API, through the egress filter.
Deduplicated purchases and other conversion events are sent server-side, with hashed identifiers that improve matching. Anything classified PHI is never sent.
- Deduplicated against pixel events
- Hashed, allowlisted identifiers only
- Every delivery recorded and retried
Delivery ledger
last 4 deliveries
| Order | Destination | Matched on | Status |
|---|---|---|---|
| ord_88213 | Meta CAPI | email · fbc | delivered |
| ord_88213 | Google EC | email · gclid | delivered |
| ord_88207 | Meta CAPI | deduplicated | |
| ord_88199 | Google EC | - | retrying |
Every delivery is recorded, deduplicated against the pixel, and retried until it succeeds or is explicitly dropped.
Illustrative data
Campaign changes
Budget changes from inside Quantiv.
Budget changes, whether proposed by a person or the media buying agent, are applied to Meta through the guarded apply path, with spend caps and a full audit log.
Proposal · media buying agent
awaiting review
Meta · Prospecting · Skincare US
Increase daily budget $2,400 → $3,000
First-touch and linear both put this set under blended target while last touch puts it over. The spread is prospecting credit, and the set has held CPA for 11 days.
- First touch CPA
- $67 → $71 projected
- Last touch CPA
- $88 → $92 projected
Within the $3,500/day cap · 1 of 2 daily changes used
proposal #4182 · agent · awaiting review · nothing applied
Illustrative data
See it on your own numbers.
A two-week pilot runs your conversions through Quantiv alongside what you report today. The difference between the two is the business case.